Installation of pumps that can dispense E15 at Thorntons Convenience Stores are now complete. Branded as Unleaded88 and identified by a blue handle, dispensers throughout more than a dozen of their locations in Louisville, Lexington, and a few in western Kentucky, will boost ethanol content by 50 percent compared to regular unleaded. The alterations will expand E-85 to each fueling position as well.
“This normalizes our products in the eyes of hundreds of consumers, at multiple touch-points within Kentucky’s major cities per day,” explained KyCorn Programs Director Adam Andrews. “It allows consumers to see for themselves that they can purchase a lower-cost, higher-octane fuel that is safe for their cars and better for the environment. We are thrilled that Louisville can now join the ranks of many other cities as having a plentiful option for accessing Unleaded88. If efforts by Thorntons and other retailers in other markets are any indication, consumer acceptance of this product will be immediate and significant. The volume of ethanol sales will increase. I can’t wait to see its success in Kentucky.”