The nation’s corn growers blanketed the Ronald Reagan Washington National Airport earlier this summer to elevate the image of America’s top crop and the farmers who grow it. The campaign was organized as a response to the growing negative view of corn’s impact on the environment.
Featuring the farmers’ hands, the campaign’s platform is built around the following message:
These hands represent something much more powerful than one person alone. They embody an ideal. A proud and chosen profession, inspired through generations. One of unrivaled passion, loyalty and sound moral fiber.
Where calloused flesh tells unsung stories of tireless and unforgiving labor. Driven by months of calculated decisions often reduced to mere hope come harvest. These are the hands of the American corn farmer.
Tested, resilient and committed to giving back as much as they are growing. Because farming in the 21st Century runs deeper than keeping feed stocked and food on the table. And corn growers across the country continue to answer the call.
Pushing the boundaries of what’s possible with every bushel, while replenishing every increasingly precious resource. Like the reduction of soil erosion up. And maximizing seed genetics and planting technology to produce more CO2 scrubbing crop than ever. In a world where sustainability matters more than ever, we need all the help we can get.
And there’s no greater resource than these. The capable hands of the American corn farmer.
